Edge
Screen area - split screen in the shape of three triangles and floor graphics.
Lockers area - external and internal locker graphics and 3D letters. The lockers reveal beautifully lit back-drops with edge quotes and graphics.
Confident
A podium reveals the shoe in the center of the exhibition spac, featuring backlit 3D copy. On it, SOLAR BOOST and other iteration (ST) of the model are showcased. SolarBOOST is created using the space shuttle as inspiration, because like a space shuttle, every piece has a purpose. The design desk looks like a control room, where you can experience the creation of solar.
Fast
Containers exhibition - The Fast exhibition takes place in two container rooms. The SUB2 shoe is floating on a podium with LED tubes surrounding it.
The exhibition featurs a documentary, a history wall with records of runners who have won marathons through time, 3D typography and graphics on walls.
Alive
Upon arrival to the ALIVE area, the guests are invited to enter a VR room. The VR experience depicts the AR crew on a night run. It’s about running to feel alive.
After the VR experience, the guests are led through the outside exhibition and introduces the features of the shoe. The exhibition has the look and feel of the backstreet alleys in a city at night-time.
Graphics
