Run for the Oceans
Run for the Oceans is a global campaign for the latest adidas UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. The activation communities we called upon to unite to raise awareness for the threat of marine plastic. As a designer I was responsible for creating the aesthetic of combining texture and photography to emphasise the connection and developing various creative assets to compliment the roll-out to six key cities.
First we created ripples on the surface, then more and more waves
Cyrill Gutsch-Parley founder