Run for the Oceans

Run for the Oceans is a global campaign for the latest adidas UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. The activation communities we called upon to unite to raise awareness for the threat of marine plastic. As a designer I was responsible for creating the aesthetic of combining texture and photography to emphasise the connection and developing various creative assets to compliment the roll-out to six key cities.

RFTO front image.jpg
RFTO BILLBOARD 1-2.jpg
RFTO PORTRAIT BILLBOARD.jpg
RFTO BILLBOARD3.jpg
First we created ripples on the surface, then more and more waves

First we created ripples on the surface, then more and more waves

Cyrill Gutsch-Parley founder